Recently I wrote a post that described why blogging is even more important in the age of social. The post outlined the increasing benefits of using this powerful tool as a key driver of marketing related content. A few readers chimed in and asked m...

The title of this post might be one of the most important questions that entrepreneurs never ask – or at least fail to consider the answer to frequently enough. Truly understanding the answer to this question may define the difference between a fe...

I’ve been asked by a consulting group to present ideas on marketing to an audience that will consist of IT managers for professional services organizations. Now, some of you might wonder what these folks need with marketing – in fact, some in the a...

Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction.   photo credit: Mexicanwave viaphoto pin cc No, the...

Many independent marketing consultants can bring only THEIR experience in the effort to help you grow your business. A Duct Tape Marketing Consultant taps the wisdom, experience and resources of an entire INTERNATIONAL NETWORK of marketing professional...

After working for years to install a systematic approach to marketing we developed a methodology that we call collaborative consulting. While coaching may have one meaning and consulting another we’ve discovered that the most effective way to deliver...

Our consultants draw heavily from a proven process formed  working with thousands of small business owners. This allows them to dive in and work on the most effective areas of marketing, regardless of industry. By using a framework and set of tools...

Hiring a professional consultant to help you get a new or better result from your business is often a very good idea. Many times a fresh set of eyes and ears can bring new perspectives to problem solving. In some cases, simply adding a level of acco...